Don't try to jam keywords into your SEO tags, into the page templates on your website, or into the image ALT tags. Take some time to eliminate any existing "spammy" SEO attempts and to write unique SEO tags (or image ALT tags).
Read articleIf you're a photographer looking to improve your portfolio website and your Google rankings, should you be using "photographer" or "photography" in your content? Is it the same thing to Google? Let's find out.
Read articleAnother set of good articles I found online, on topics like web-design, marketing, and SEO.
Read articleAnswering your questions about including text on the homepage, whether pages rank better than posts, image ALT tags & sharing buttons.
Read articleMany photographers are still following old SEO tips, some of which no longer work or are even hurting their chances to rank well. Learn what SEO strategies to avoid and what to do instead to make Google happy.
Read articleThe fact that all major social media and video platforms allow turning the autoplay feature on (or off), is a clear sign of how wide-spread and popular autoplay videos are. Here are 10 strong reasons to add auto-playing music or videos to your website. Or not.
Read articlePhotography website teardown for Kate Dyer's Urban Safari website. A great example of a beautiful design that combines two different specialties (personal branding and business photography). Watch to see a page-by-page review of the site's layout and design details.
Read articleA step-by-step process for changing your site's URL while maintaining search engine rankings and avoiding indexing problems. Especially important when rebranding your business or when switching to a shorter domain name.
Read articleAnswering your questions about keeping old portfolio images on your site, using dashes in domain names, transitioning from Blogger to WP, Yoast media redirection settings & more.
Read articleWebsite teardown I recently recorded for UK wedding photographer Linus Moran. A must-see for service-based photographers struggling with content.
Read articleI've been working as a web-designer on photography websites since 2010 and I noticed a few patterns in my work. Here are some common photographer "blind spots" or things they're struggling with.
Read articleAnother selection of articles I came across, covering topics like marketing, SEO, website performance, along with some interesting opinion pieces.
Read articleAnswering your questions about Google Search Console, font sizes, structured data, ALT tags and geo-tagging for SEO.
Read articleGutenberg is taking WordPress users by storm. Let's explore what it is, how it compares to other page builders, and whether you should be using it.
Read articleEven if you pass Google's test, there are different levels of mobile friendliness, which all come down to offering a good user-experience (UX).
Read articleFocusing on SEO can help you grow your business, but not at the expense of huge user-experience mistakes. Let's define your website priorities and set the in the right order.
Read articleAnswering your questions about tracking site rankings, Google Analytics reports, using & customizing large WP themes, and a detailed domain name conundrum (changing domain name or changing site content when you have new business goals)
Read articleBrowsing habits, in particular, are changing over time; and without revamping your photography website based on recent industry standards, you're leaving money on the table (low traffic, poor conversion rates, fewer leads and sales)
Read articleThese are 50+ hand-picked articles that I enjoyed since the beginning of 2018, on topics like business / industry news, web-design, SEO & WordPress.
Read articleAnswering your questions about my favorite WP theme, the benefits of working with ForegroundWeb, my thoughts on the future of the photography market, and troubleshooting your WP site not saving your changes.
Read articleIf you feel you're ready to launch a new WP photography website, take some time to go through this list of small tasks to make sure everything is ready to go live.
Read articleThis article aims to give you a round-up of tools & services you can use to sell prints and image licenses, using WordPress or dedicated photography platforms. The margins have become narrower, and have more options these days.
Read articleI'm back on the PhotoBizX podcast with a really long and detailed conversation (with host Andrew Hellmich) about user experience in photography websites. Andrew and I cover (almost) everything you need to know for building a great photography website.
Read articleThe whole WordPress ecosystem has matured a lot in recent years, and with it came better-and-better plugins that sit on top of WordPress' default editor. Page-builder plugins are a fantastic way to create advanced page designs on your WordPress website.
Read article
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