Everything about getting seen on Google
in 20 detailed lessons:
SEO basics, what Google cares about, website priorities & more
Setting the right foundation from the start and understanding what really matters to Google.
Figure out where you stand and set up GA and GSC
Check your baseline rankings and set up Google Analytics and Google Search Console to make use of their reports.
Use keyword research to get content ideas
Keyword research can be incredibly complex and time-consuming. But you can keep it simple by following this process.
Get a good domain name
All about your domain name and how important it is (or not) to include relevant keywords in it.
Organize your website content structure & navigation menu
Learn how to structure your website content and navigation menu for optimal user experience & SEO.
Reduce your bounce rate by clarifying your website for first-time visitors
First impressions matter, so you have to put youself in your first-time visitors' shows to improve your site.
Clean-up your page permalinks
A fairly-easy technical thing to check off: keep your page URLs short and simple.
Use the proper heading structure in your content
Another big staple in on-site SEO, heading tags are not used by almost half of popular photography websites out there.
Add unique SEO titles and meta-descriptions
Best-practices for writing the important SEO tags, uniquely, for each of your site's pages.
Infuse keywords into your website copy (while still sounding natural)
Photography websites are visual by nature, of course, but the value of the written word should not be neglected.
Blogging as an SEO engine
An offspring of the early days of online journaling, blogging has become a powerful branding, marketing, and SEO tool, as well as a creative expression method.
Improve your image SEO (and get traffic from Google Image searches)
Images are everything for a photo website and, if optimized well, can show up high in Google Images and link back to your own site.
Optimize images for website performance
Image sizes and compression often are the overwhelming performance bottleneck.
Improve your site’s speed
Regular visitors hate slow websites. Photo buyers hate slow sites. Google does too.
SEO tips on targeting a location keyphrase
So if your photography business has a local component, optimizing your site to tailor to that specific area is a must.
Create and optimize your Google My Business listing
When people search for your name or for photography businesses like yours, your listing could appear in Google web search and Google Maps, helping you bring in my customers.
Link building – the #1 SEO ranking factor
Getting links back to your site is critical to your SEO success. Google looks at the number and relevancy of websites linking back to you as a sign of trust and quality.
Advanced SEO tips & miscellaneous ideas
Extra SEO tips and best-practices that you should be aware of.
SEO myths and hacks you should avoid
Many website owners are sometimes still stuck in their old SEO ways, some of which no longer work or are even hurting their chances to rank well.
Course wrap-up and bonuses
Final advice plus discounts to all my other courses.
"I am slowly getting through your list! It’s already made a big improvement to my SEO though and I am nearly on page 1 for all [target] keywords!" — Elle Goss
"I've been Google AdWords (now Google Ads) certified since 2007 and have taught SEO courses since 2011 and your advice is 100% spot on. Really good work and advice! You are a great example to follow." — Cory Jaccino
"Learn from the best! Alex is your go-to guy for web design and SEO best practices." — PhotoShelter (source)
