Blogging is a fantastic way to leverage the time you’re spending at home, something that will help your photography business grow in the long term.
Having a strong photography blog can be very effective and will never get outdated, but only if you see it as a tool (aka “content marketing”) and not a boring online journal. And only if you’re always focused on providing value to your audience.
You also get a 50% discount for the “Image Optimization Video Guide” and the “WordPress Maintenance course” (usually $60 each) to help you on your blogging journey.
Why I’m writing a blogging course for photographers
I’ve worked with hundreds of photographers over time and noticed many patterns and misconceptions when it comes to running a photography business.
Besides being obsessed with SEO, photographers often resist the idea of blogging because, and I quote,
- “blogging is dead”
- “blogging takes too much time”
- “I don’t know what to write about”
My blogging course will aim to bust all of those myths and to teach you how to set up a sustainable blogging practice and how to never run out of blogging ideas.
A good photography blog is not just a good opportunity to showcase some of your best images, but also to promote your services and photo-based products.
When done right, blog posts can bring huge SEO benefits to a photography website, both on a technical level (giving Google a lot more to “chew” on) and for other intangible reasons: positioning yourself as an expert, making people trust you more, engaging with your target audience, encouraging people to come back to your site, etc. In turn, all these reasons will make Google trust your site more too.
How is blogging useful?
A good photography blog can help with all stages of a “traffic funnel”:
- through its SEO benefits, blogging can help bring more organic traffic to your website (at the top of the funnel)
- through demonstrating value and inspiring trust, blogging can also plug holes in an otherwise leaky funnel (aka increasing conversion rates)
More on this topic: How to define and fix your photography business funnel
On most photography websites, the portfolio and the services being offered are probably the ones being displayed in prominent places (like the homepage, of course).
But once you – as the photographer and site-owner – pass the “first impression test”, visitors will navigate around your site to form a better opinion, to truly decide if they want to work with you or purchase your images. That’s where blogging can work well to demonstrate the value of what you have to offer.
Learn how to blog efficiently and productively
I’ve reviewed a ton of photography websites in the last 10+ years, and I can’t begin to tell you how many abandoned blog pages I’ve seen.
Even if blogging seems like a good idea for most photographers, and they start blogging with good intentions, it often falls to the wayside.
But adding blog posts to your site doesn’t have to be complicated. My course will try to give you more clarity on what you can write about (the biggest hurdle) and how to put together a blogging practice that you can sustain even when you’re busy.
Things like batching, publishing calendars, content “pipelines” and gathering rolling lists of ideas are just some simple tricks you can use to get you unstuck.
You can blog at a rate that’s comfortable for you, and that fits well within your schedule. Any blogging frequency is OK as long as you’re consistent and you’re providing value to your audience.
I’ve addressed all of them in my new course:
You also get a 50% discount for the “Image Optimization Video Guide” and the “WordPress Maintenance course” (usually $60 each) to help you on your blogging journey.
Don’t know what to blog about?
Staring at a blank piece of paper or an empty document is not fun.
Instead of telling you to do brainstorming sessions, to “think sideways,” or to use mind-mapping tools, I’ll try to make this as actionable as possible, and provide you with some time-tested blog post templates.
My course’s lesson on blogging ideas is a comprehensive look at topics you can write about, whatever your specialty or experience level, along with links/examples for each one so you can draw some more inspiration.
I’ve also provided tips for specific photography niches and other sources and methods of generating blog post ideas.
Blogging course lessons:
1. Blogging and content marketing 101
2. Integrating a blog into your photography site
3. Managing your blogging workflow
4. Blogging ideas
5. Writing your first few blog posts
6. Headlines
7. Advanced writing tips
8. Using images in your blog posts
9. Web-design guidelines
10. Categories, tags, related posts, search, widgets, etc.
11. Publishing your blog posts & SEO
12. Promoting your blog posts once they’re live
13. Stopping comment spam
14. Monetizing your photography blog
Plus, you get a few cool bonuses:
- A super-simple PDF action plan for first-time bloggers
- An interview on content marketing with an experienced photographer
- Free access to my paid Image Optimization Video Guide to learn how to prepare images for your site
- And free access to my paid WordPress Maintenance Course, a must-watch for all WP bloggers
Frequently asked questions
When does the course start and finish?
It’s a completely self-paced set of 14 lessons that you can read on any device – you decide when you start and when you finish.
Can I access all the lessons at once?
Yes! You can quickly jump to any lesson you’re interested in. There’s no forced sequence.
What if I am unhappy with the course? Offer any refunds or guarantees?
If you finish the course, implement the recommendations, and feel that your blogging practice hasn’t improved, contact me within 30 days of purchase for a full refund, no problem. Constructive feedback welcome.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to these lessons for as long as you like – across all your devices.
Have any other questions? Just send me a message.
You can learn more about this new blogging course and see an overview of all the lessons here:
You also get a 50% discount for the “Image Optimization Video Guide” and the “WordPress Maintenance course” (usually $60 each) to help you on your blogging journey.
