I was recently invited for a live Facebook event (hosted by Julie Christie from Togs in Business) where I shared some insights into what photographers like you should be thinking about when it comes to photography website user experience.
Here’s the event recording on YouTube:
This 1h video covers a ton of topics that every responsible site owner should listen to:
- Why photographers sometimes have the wrong mindset when it comes to SEO
- What user experience (UX) is and why it matters (“UX doesn’t trump SEO, it is SEO”)
- Differentiating yourself from the sea of amateurs out there
- Simplifying your navigation menu (and other types of navigation on your site)
- Small design details and typography best-practices
- Testing and improving your site’s performance
- Mobile-friendliness is UX too
- Checking for broken links
- My pet peeves: intro pages and auto-playing music
- Avoiding distracting backgrounds
- Adding search functionality and simplifying your eCommerce process
- Restructuring your site’s homepage
- Tips on updating your contact page
Suggested reading after this: How to modernize your photography website and adapt it to recent industry changes
