Skip to content

My work ethic

Too many photographers have told me awful experiences they've had with other developers in the past, the web-design industry is clearly flawed.

My work & this website are my humble attempt to improve things.

Having worked on hundreds of photography sites so far, I've recognized many ways in which our collaboration can be improved.

I focus solely on photographers, and when we work together on a website, I value our relationship and don't take it for granted.

Notice that I don't use the words "mission" or "passion". I'm passionate in what I do, but it's my work ethic that got me to where I am today, along with a strong sense of gratitude (for the opportunity to work with creative photographers across the world).

 

Communication

Some of the most common worries that photographers have (when working with a web designer) area that they articulate their vision clearly and that the designer understands them well.

I always try to address those worries by really listening to your needs (an important part of my process) and then spending enough time to research the best solution for you. I don't jump into development until we're both confident we're going in the right direction.

The right attitude

I take my work very seriously, but I'm still easy to talk to and try to keep a good sense of humor at all times. I can't remember the last time I got really mad about something, I just like to stay calm and thorough when I work.

This attitude also helps me nurture enthusiasm, so I don't shy away from difficult tasks (like customizing a site to meet your goals, fixing security problems, education you about managing the site & SEO, etc.)

Availability

I try to be as flexible as possible with you during a project and be there when you need me. Every evening my email inbox usually goes back to zero, so none of your emails remain unanswered.

I prefer email because it's a passive form of communication. To stay fully productive, I can't take unscheduled phone or online calls. To I do like scheduled calls, I use them throughout my work process to get to know you and your business better.

Long-term thinking

I don't just try to implement a series of technical tasks, any developer could do that. Instead, I try to think about a long-term strategy for your online presence and build a website that can serve your audience for a long time.

One single design concept

Multiple speculative design versions don't usually add anything to a project, they're usually bad for both parts involved. That's because the website is not for you, it's for your visitors/clients.

After I get to know your needs for the site as much as possible and gather all the ideas, I work hard to create & refine a single design that best meets your goals, and then improving and polishing it to perfection.

So if you need multiple homepage versions, I might not be your guy. And it's important to be straightforward with you right from the start if we're to have a great work relationship.

You've probably come to expect multiple design concepts because that's what some assembly-line web designers offer, but they're usually just technicians performing tasks and focusing on their output/time ratio. Contrary to them, professionals provide solutions and focus more on the value they create. With a ton of experience in photography websites and a willingness to understand the big-picture in projects, I aim to position myself in the latter category.

Design is an iterative process, and this type of strategy keeps both of us more involved in the project and collaborating towards a shared direction, instead of wasting time.

Other core principles that I stand by:

Working with a great web-designer can totally super-charge your photography business, but it's important to build a good work relationship. After working on hundreds of photography websites, I've heard all the possible web-design requests from photographers. A shift in mindset might be the exact thing you need to really take your site to the next level. My aim instead is to give you CLARITY.
select-a-time-preview

Level up your photography website

Learn the exact tactics to grow your photography business and get more inquiries and sales from your website.
My BEST advice. Your inbox. Every Tuesday. Free.

No spam ever. You are free to unsubscribe at any time. 

“If you haven’t subscribed to Alex’s newsletter yet you’re a nutjob!”

“SO MUCH good stuff in there – where have you been all my life!!”

“Definitely worthwhile subscribing  – always full of great info.”

“The most useful out of everything I get via email. So thank you!”

“So much interesting content. It got my head spinning.”

“It’s so comprehensive and I love Alex’s brutal honesty”

“One of the very few emails that I allow to show up in my inbox.”

“Straightforward, to the point, no nonsense, solid information.”

“You have so much good information – it’s almost overwhelming!”

“The best information & advice on photography websites anywhere.”