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Web design resources & articles for photographers.
Let’s build amazing photo websites!

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What to include on your About page if you’re new to photography?

There are always small things that anyone can include, even if just starting out. You don't have to include all of them, just see which ones resonate with you the most. I'll try to provide examples along the way.

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In-depth guide: 10 important mindset shifts to finally take your website & business to the next level

Sometimes, photographers ignore or misinterpret web-design best practices because of looking at it from the wrong perspective. A shift in mindset might be the exact thing you need right now. My aim instead is to give you CLARITY.

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Why and how to use excerpts on your blog index page

A common mistake I see photographers doing on their site is: not using excerpts on the blog index page. Let's explore ways to solve the issue and improve the blog page layout and user experience.

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What to do if your website is not mobile-friendly?

Google is protecting users from having a bad browsing experience on your site! Learn to use the definitely mobile-friendly test, how to make your site responsive, and steps you need to take beyond that.

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[▶️] Watch 4 in-depth video reviews (screencasts) of photography websites

These free screencasts include tens of tips that you can use on your own website. Or if you don't have those particular website issues, you can at least understand some key concepts in web design, usability, SEO etc.

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In-depth guide: Navigation menu best‑practices for photography websites

Sadly just an afterthought for some photographers, the navigation menu is critical for the effectiveness of a photo website. Even though it takes up just a few pixels, it can truly make or break the site. These are all-important recommendations for building a clear & effective navigation menu, with examples along the way.

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5 wrong things to ask your web-designer (when building your photo website)

I've worked on over 200 photography websites so far, so I've heard all the possible web-design requests from photographers. Let's explore some wrong things photographers focus on when building their website.

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20 quick tips to reduce your bounce rate and keep visitors on your site longer

Quick list of things you can do to improve your visitors' browsing experience (and, in turn, your photography website's bounce rate and SEO).

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The importance of whitespace in photography website designs

Many factors come into play to create a good design, but whitespace is great for obtaining a cleaner and more readable website.

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The case against background images in photography websites

Your website visitors should be drawn to your site because they love your images, so don't distract them with background images or textures.

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Google penalizes non mobile-friendly websites

Understanding why Google started ranking mobile-friendly websites higher and what you can do to improve your photo website in Google's eyes.

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Interview on the PhotoBizX Podcast: “How To Build A Photography Website That Converts Visitors To Clients”

Andrew Hellmich from PhotoBizX talks with me about using your photography website as a marketing engine, improving your site's pages and SEO, working with a web-designer & much more.

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Interview on the Sprouting Photographer Podcast: “Your photography website as a multiplier of your work”

Bryan Caporicci and I discuss what makes a good photography website, responsive design, SEO, web-design trends & other important topics.

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In-depth guide: The complete SEO guide for photographers: 50 tips to maximize your Google rankings & get found online

50 (yes, fifty) detailed SEO tips (all with examples & resources) for building a photo website that both users & Google will love! You will be learning SEO basics and more advanced tactics, how to avoid common SEO mistakes, how to increase conversion rates & promote your photography website online.

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In-depth guide: 15 best features of successful photo websites (and how to design yours)

Learn from successful photographers and follow these website ideas and best practices for building your own amazing photography website.

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How to work efficiently with a web designer on your photography website

Working with a great designer can totally super-charge your photography business, but it's important to have the right mindset.

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In-depth guide: The complete guide to building your amazing photography “About” page

Simple at first sight, there are a lot of details that go into writing the perfect "bio", so the process can become quite challenging unless you have some guidelines in place. Understand the best-practices of writing a clear & concise "bio" text, and get inspired from effective "About" page examples.

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12 quick actions you can do today to improve your photography website

Back to ForegroundWeb's core mission, let's get more practical and explore 12 simple ideas to upgrade your web presence.

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Watermarking your images: Pros & Cons

Image watermarking is a game of preferences and compromises. Lets explore the top advantages and disadvantages.

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🎙️ My interview on the Hair of the Dog Podcast Free SEO course for photographers Wedding photographers need to be different 🎙️ New podcast interview The market is selfish Google hates seeing repeated content! How to develop your soft skills as a photographer 7 quick principles for creating a great website 4 ways to make your photography website more trustworthy What are famous photographers doing right on their websites? Or better yet, what are they doing awfully wrong despite being successful?